{"id":2208,"date":"2024-03-29T13:11:30","date_gmt":"2024-03-29T17:11:30","guid":{"rendered":"https:\/\/splatonline.com\/blog\/?p=2208"},"modified":"2025-01-10T14:17:15","modified_gmt":"2025-01-10T19:17:15","slug":"talking-to-your-voice","status":"publish","type":"post","link":"https:\/\/splatonlinenew.showmyproject.net\/blog\/talking-to-your-voice\/","title":{"rendered":"Talking to Your Voice"},"content":{"rendered":"

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How trust, clear communication, and a solid working relationship with your station voice talent can unlock ideas and transform your creative audio.<\/strong><\/p>\n

It happens every day at radio stations across America, possibly at yours. Here\u2019s the scene: An urgent, last-minute promo needs to be produced “ASAP,” and it must be awesome. You\u2019re rushed, but it\u2019s all good because you have a great idea. You fire off a script to your station’s imaging voice with a quick note like “Have fun” or “Do your thing.” Or (gasp) worse yet, with no instructions at all \u2014 because, of course, you figure they know exactly <\/em>what you\u2019re thinking \u2014 only to request a reread because the performance wasn\u2019t quite what you had in mind<\/em>. Sound familiar? If it does, you are not alone. But with a little groundwork, a great line of communication, and a few simple instructions, your VO talent will nail it for you every time.<\/p>\n

It all starts with fostering a good rapport. \u201cDevelop a strong working relationship with your voiceover talent and it leads to better results over time,\u201d advises Scott Pitek, imaging producer for Groove Tools. \u201cAs you become comfortable with each other’s preferences and styles, your collaboration will become more seamless, resulting in more effective promos and radio imaging content.\u201d<\/p>\n

Providing clear and detailed directions each time serves as a blueprint for success. It not only enables talent to focus on their performance but also ensures they deliver the best reads and results for your station. “Receiving direction from a client at the start of a session is crucial,” says Greg Hunter, a voice actor and SPLAT! producer. “Once I understand the station’s needs, I can provide the perfect read every time. Not only does it make the sessions better, but [good direction] allows me to turn around projects much quicker.\u201d<\/p>\n

Voice talent and producers agree, everything is better when all parties are on the same page, but it doesn\u2019t have to be a one-way relationship. Some of the best sessions result when allowing your station voice to offer creative input. \u201cTreat your voiceover artist as a creative partner, not just a performer,\u201d advises Pitek. \u201cEncourage them to provide input on script interpretation and delivery, and be receptive to their suggestions. This approach can lead to more authentic and engaging performances.\u201d<\/p>\n

The collaborative spirit can take various forms. It could be as simple as requesting alternate takes of key lines or experimenting with different tones, paces, or inflections. Better yet, give them the freedom to ad-lib or suggest alternate wording. This often leads to a wealth of valuable audio and can even elevate a good script to greatness.<\/p>\n

As both a voice talent and producer, Hunter emphasizes the importance of clarity, \u201cAs a producer I always put production notes and even indicate song hooks in the script so the voice talent can get an idea of the session. Many voice talents come from radio backgrounds, so they understand the copy but letting them know what I’m <\/em>thinking when I write the copy is worth the extra minute.\u201d<\/p>\n

By focusing on these strategies, you can get the best performance out of your station voice and from yourself, but it all goes back to clear communication and a good working relationship. \u201cWe [station voices] might not always be in the building, but we\u2019re still part of your team so keep us in the loop,\u201d advises Hunter. “We’re invested in delivering the best possible product on-air. After all, we want to win, too!”<\/p>\n","protected":false},"excerpt":{"rendered":"

How trust, clear communication, and a solid working relationship with your station voice talent can unlock ideas and transform your creative audio. It happens every day at radio stations across America, possibly at yours. Here\u2019s the scene: An urgent, last-minute promo needs to be produced “ASAP,” and it must be awesome. You\u2019re rushed, but it\u2019s Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[273,121,150,184,249,122,247,70,37],"class_list":["post-2208","post","type-post","status-publish","format-standard","hentry","category-splat-news","tag-audiobranding","tag-radioimaging","tag-radioproduction","tag-voiceover","tag-imaging-libraries","tag-imaging-packages","tag-jingles","tag-production-libraries","tag-radio-production"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/splatonlinenew.showmyproject.net\/blog\/wp-json\/wp\/v2\/posts\/2208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/splatonlinenew.showmyproject.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/splatonlinenew.showmyproject.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/splatonlinenew.showmyproject.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/splatonlinenew.showmyproject.net\/blog\/wp-json\/wp\/v2\/comments?post=2208"}],"version-history":[{"count":6,"href":"https:\/\/splatonlinenew.showmyproject.net\/blog\/wp-json\/wp\/v2\/posts\/2208\/revisions"}],"predecessor-version":[{"id":2354,"href":"https:\/\/splatonlinenew.showmyproject.net\/blog\/wp-json\/wp\/v2\/posts\/2208\/revisions\/2354"}],"wp:attachment":[{"href":"https:\/\/splatonlinenew.showmyproject.net\/blog\/wp-json\/wp\/v2\/media?parent=2208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/splatonlinenew.showmyproject.net\/blog\/wp-json\/wp\/v2\/categories?post=2208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/splatonlinenew.showmyproject.net\/blog\/wp-json\/wp\/v2\/tags?post=2208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}