Category: SPLAT! News

March 29, 2024

Talking to Your Voice

How trust, clear communication, and a solid working relationship with your station voice talent can unlock ideas and transform your creative audio.

It happens every day at radio stations across America, possibly at yours. Here’s the scene: An urgent, last-minute promo needs to be produced “ASAP,” and it must be awesome. You’re rushed, but it’s all good because you have a great idea. You fire off a script to your station’s imaging voice with a quick note like “Have fun” or “Do your thing.” Or (gasp) worse yet, (more…)

March 11, 2024

Spring into Efficiency: A Guide to Seasonal Serenity

Ah, the sweet scent of spring fills the studio, and summer is on the horizon. With the changing seasons come more promotions, giveaways, and special events – and yes, you guessed it – more promos, loads more promos and commercials!

But fear not, fellow creators, an increase in production work doesn’t have to mean a surge in stress levels. We’ve tapped into the expertise of the high-performance producers from our GrooveTools imaging library to discover their secrets for managing hefty workloads during the busiest times.

Here are producer Bryan Apple’s top tips for keeping his cool when seasonal workloads start heating up! (more…)

March 8, 2024

How He Does What He Does

Discover the latest feature from our sound design collaborator, Robert Dudzic, the mastermind behind the TRYNITY HDFX library.

In his article titled “How I Do What I Do,” Robert recounts his journey, arriving in the US from Poland with minimal English proficiency, to his current status as a global leader in the world of sound design.

Published in the recent edition of Verband Deutscher Tonmeister magazine, Robert’s article offers a detailed and informative narrative of his professional evolution. For those interested in the intricacies of sound design and the personal experiences of industry professionals, Robert Dudzic’s article is a great read, and highly worth your time!

January 10, 2024

Power Up, SPLAT! On

Radio imaging, like radio itself, continues to evolve. With fewer full-time specialists dedicated to a single station and more programmers and air staff producing as an added duty, it’s created a compelling array of sounds and styles, not to mention diverse skill sets and daily routines.

With the changes, some things have remained constant, like the demand for greater efficiency without sacrificing quality or creativity.

Sound familiar?  If so, there’s never been a better landscape for creating and producing creative radio imaging. Here’s why: (more…)

December 15, 2023

Plan More, Stress Less

Wait?  What’s that giant sucking sound? Oh, don’t worry, it’s just the post-holiday vacuum!

It’s on the horizon. That inevitable moment when Christmas songs vanish from the airwaves and decorations are stashed away until next year. (Except, of course, for those neighbors rockin’ the year-round holiday lights.)

So as the good cheer and warm vibes fade, radio stations often find themselves grappling with a peculiar challenge: how to keep the energy alive after the festive fervor has subsided. (more…)

October 28, 2023

See. Hear. Believe.

The latest additions to the TRYNITY HDFX library have just been uploaded…and they are awesome.  New Trynity audio is being designed by Robert Dudzic in Cubase 13. Some of these elements are big and bold, while others are subtle and textured. There is audio for every situation.

Take a look at the pic below and you can see what Robert is producing…but you really must hear to believe the incredible production FX he’s creating for radio imagers…so much power, punch, and depth. 

TRYNITY will make a  huge difference in the sound of your production and your station’s audio branding.  We’d love you to hear for yourself, so please be our guest: GET YOURS HERE

October 11, 2023

Dressing Up for Halloween

What are the hot Halloween costumes this year? Barbie and Ken?  Taylor and Travis? Or maybe it’s Jigsaw from Saw X, complete with the tricycle, of course.

As we anticipate the spookiest time of the year, radio stations have a great opportunity to get into the spirit by dressing up their brand with specialized radio imaging. Think of it as creating a Halloween costume for your station. Not only is it fun, but it’s a crucial aspect of brand building and keeping listeners engaged and excited about tuning in.  Here are three reasons why you need to celebrate the season!

1) Brand-Building Magic: Just like costumes, radio imaging adds a unique identity to your station. When you dress up your station for Halloween, you reinforce your brand’s personality. Whether you’re going for creepy sweepers or ghostly promos, it shows your audience that you’re in sync with the seasons and can relate to their festive moods.

2) Keeping Listeners Hooked: When you introduce seasonal imaging, you’re not just catering to your listeners’ love for the holidays; you’re also keeping them engaged. The anticipation of Halloween-themed promos, sweepers, and spooky sound effects adds an element of surprise and excitement, making listeners eager to tune in to hear what’s next.

3) Strengthening Audience Connection: Specialized imaging shows that you’re invested in your audience’s experience. By creating a Halloween atmosphere, you’re inviting them to be a part of your station’s celebration. It’s like throwing a virtual Halloween party where everyone is invited, and that kind of inclusivity fosters a strong connection with your audience.

So, don’t let the Halloween spirit pass you by, get creative with your radio imaging.  It’s all part of the fun and a treat that keeps on giving, both for your station’s brand and your audience engagement.

If you need Halloween elements to get started, download SCAREDY-SPLAT!, it’s a free Halloween sampler featuring music, sounds, and imaging fx from SPLAT! & Trynity HDFX.   Happy Haunting!

September 27, 2023

Ready to Innovate? Get Arty with Audio.

Everybody loves a great jingle, right?  But in radio today jingles alone can’t be your only tool for developing an effective audio brand.  In this post, we turn things over to our pals at GrooveTools/GrooveSnax for a deeper look at creating deeper connections with your radio imaging.

“Building a Signature Sound: The Art of Sound Design in Radio Imaging”

Creating a memorable and recognizable sonic brand requires more than just catchy jingles and well-chosen voiceovers—it demands innovative sound design.

Firstly, the sound elements chosen must align with the station’s branding and the preferences of its target audience. Sound effects, musical beds, and sonic logos all contribute to painting an auditory picture that should evoke specific emotions and associations in the listener’s mind. A rock station might use gritty, powerful sounds, while a classical station may opt for elegant, flowing sonic elements.

Secondly, texture and layering are pivotal. Combining different sounds and manipulating their properties can result in a richer, more immersive sonic experience. Experimenting with reverb, delay, pitch, and other effects can transform ordinary sounds into signature elements that make your station stand out. The layering should be coherent and balanced to avoid overwhelming the listener.

In addition, the rhythm and pacing of sound elements are crucial. These can significantly impact the energy and flow of your station’s imaging. A well-timed sound effect or musical sting can enhance transitions, emphasize points, and create a sense of momentum or relaxation, depending on the desired outcome.

Moreover, consider the interplay between sound design elements and other components like voiceovers and music. Achieving harmony between these elements is key to crafting a polished and professional sound. It requires careful mixing and mastering to ensure each component complements the others without overshadowing them.

Sound design is a nuanced and multifaceted domain that can greatly elevate your radio imaging. By carefully selecting, designing, and integrating sound elements, you can build a distinctive sonic brand that resonates with listeners and sets your station apart in a crowded radio landscape.

Cheers,
Your GrooveSnax/GrooveTools Producers!

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