The existential approach to Radio Imaging: “Radio Imaging has no meaning, it’s up to us to give it meaning.”
OK, so that’s a broad paraphrasing of Jean Paul Sartre, “life has no meaning…etc, etc.”

So how does this apply to our chosen field of radio production?
Simple. Radio Imaging that just sounds cool but has no clear message or purpose is ultimately just branded clutter. Meaningless:(

So start with a message, know what you want to communicate and make sure you do it clearly and consistently. Start with good writing. That’s it, that’s all. Once you assign a meaning to each piece of production you will communicate your message and you will achieve Radio Imaging with purpose. To recap: Step 1: Define Message. Step 2: Start producing. Meaning:)

Next up:  Imaging Zen!!!