Year: 2024
September 14, 2016 The Philosophy of Radio Imaging – Existentialism
The existential approach to Radio Imaging: “Radio Imaging has no meaning, it’s up to us to give it meaning.”
OK, so that’s a broad paraphrasing of Jean Paul Sartre, “life has no meaning…etc, etc.”
So how does this apply to our chosen field of radio production?
Simple. Radio Imaging that just sounds cool but has no clear message or purpose is ultimately just branded clutter. Meaningless:(
So start with a message, know what you want to communicate and make sure you do it clearly and consistently. Start with good writing. That’s it, that’s all. Once you assign a meaning to each piece of production you will communicate your message and you will achieve Radio Imaging with purpose. To recap: Step 1: Define Message. Step 2: Start producing. Meaning:)
Next up: Imaging Zen!!!
August 31, 2016 Because you can NEVER have too many radio imaging samples;)
August 30, 2016 KICK IT with Country Splat!
August 16, 2016 Summer of Splat! still sizzles, but we’re already planning for fall…here’s what we’re working on.
August 11, 2016 Freshness Counts…and not just in the produce aisle!
Produce and produce…get it? Yeah, sorry, bad audio puns are the worst. Anywayyyyyy….When it comes to your station’s radio production keep it fresh, because a promo or sweeper can burn pretty quickly to a listener’s ears. Variety goes a long way, too. Stations with a spectrum of sounds and styles are always more engaging and interesting to the audience. So at Splat! we’re always busy, constantly producing a variety of fresh new imaging for our stations. Hey, kick back with a quick snack and check out the demos below.
July 19, 2016 NYC, DC, LA, Detroit…STREET SPLAT! is #1 for Urban Radio Imaging
We are redefining, redesigning and revolutionizing Urban Radio Imaging. Heard on the east coast, heard on the west coast, heard everywhere in between. If you haven’t heard Street Splat! yet it’s time to dump that corporate imaging deal and get the sound that’s #1 for Urban Radio. Street Splat!
July 15, 2016 Cool Sounds in the Summer of Splat!!!
July 13, 2016 Record high temps? No prob, keep it cool with AC Splat!
July 7, 2016 PICTURE THIS!! “Splat! Snaps”
Radio imagers love radio imaging. We’ve all heard a million production demos, listened to production podcasts, followed the tweets, read the posts and have seen countless screen shots of big Pro Tools sessions shared in social media. Fun stuff, right? But what about the cool every day things? You know, the items we take for granted like a comfortable studio chair, a favorite mug, or weird promotional items which adorn your walls. These are the things that make our studios feel like home. So we at Splat! thought it would be interesting to share periodic posts and pictures which take you inside the studios (and minds) of some of radio’s creative production geniuses.
First up: Tony “the Shoes” Maddox, Imaging Director for Philadelphia powerhouses WMMR and WMGK. Here are a few random snapshots from inside Tony’s production studio. Our favorite of course shows the collection of random toys, because aren’t we all kids at heart?
Here’s what Tony has to say about that photo: “These are my studio pals–no joke, I talk to them occasionally, and while they have yet to respond, I’m sure that one day they eventually will. Funny things start happening when you’re in a windowless studio for years and years.”
And a few more for good measure!
June 30, 2016 Join the Splat! Revolution
This 4th of July declare your independence from those sound-alike corporate imaging services. The Splat! Nation continues to grow, join us and liberate the sound of your station.