Month: May 2024
September 30, 2016 Splat! Radio Imaging announces new partnership with Radio Express
Splat! fans, you heard it here first. We’ve partnered with Radio Express to distribute our radio imaging services around the world. Radio stations outside of North America will now have access to the same world-class imaging that we’ve always offered in the US and Canada. More details soon, and if you’re a station outside of North America you can follow this link to get Splat! now!
September 29, 2016 Columbus with GPS and a new release from Metallica. Fall is a-ok.
September 22, 2016 Here we are now. ENTERTAIN US.
Nobody could have predicted what was about to take place, but September 24, 1991 turned out to be one of the most important days in the history of Rock music. Two of the most important albums of the 90’s were released. Nirvana’s “Nevermind” changed music forever. “Blood Sugar Sex Magik” changed the Red Hot Chili Peppers forever. Splat! celebrates the 25th anniversary breakthrough of two amazing and monumental albums.
September 16, 2016 Your Pumpkin Spice Hit Music Station & other sonic treats for RADIO
It’s everywhere. You can’t run, you can’t hide. You have no choice but to smell it, taste it…HEAR IT! For better or worse, Pumpkin Spice is BACK!!! It’s even in your radio imaging. Here’s a totally random Splat! sampler, flavored with a little pumpkin spice to start. Enjoy. And remember, it won’t be long until Gingerbread Spice makes its annual appearance.
September 14, 2016 The Philosophy of Radio Imaging – Existentialism
The existential approach to Radio Imaging: “Radio Imaging has no meaning, it’s up to us to give it meaning.”
OK, so that’s a broad paraphrasing of Jean Paul Sartre, “life has no meaning…etc, etc.”
So how does this apply to our chosen field of radio production?
Simple. Radio Imaging that just sounds cool but has no clear message or purpose is ultimately just branded clutter. Meaningless:(
So start with a message, know what you want to communicate and make sure you do it clearly and consistently. Start with good writing. That’s it, that’s all. Once you assign a meaning to each piece of production you will communicate your message and you will achieve Radio Imaging with purpose. To recap: Step 1: Define Message. Step 2: Start producing. Meaning:)
Next up: Imaging Zen!!!